Last year, I attempted to do this, however, reflecting upon my initial branding, I wasn't happy with the overall look of my logo, as I felt that it didn't reflect me or my work and that it was a bit blocky and bulky and it looked old. So I decided that I wanted to re-design my logo to refresh my social media and spruce up my self branding.
As you can see, my last logo was quite dark and bulky and it didn't necessarily work with my work when looking at it side by side. The only thing I can say about it is that it was consistent across all platforms. However, this wasn't good enough and I wasn't happy with my visual identity.
I've also been thinking about the platforms that I use to get my work out there. At the moment I am currently using Instagram and Twitter effectively, simply because I post regularly to Instagram and it automatically links with Twitter. I am also on Tumblr, which I never use, YouTube, which I use primarily for blogger and LinkedIn, which I use for professional purposes. Reflecting upon these social media platforms, it has come to me attention that I only use the one constantly and the others I tend to neglect. I feel that it may be beneficial to select the ones that will be most beneficial to me as a professional and focus on these whilst choosing to get rid of the others.
With this in mind, I intend to eliminate my Tumblr account and replace my YouTube account with a Vimeo account, as I feel that this is more professional than YouTube and allows for a certain level of privacy that YouTube doesn't offer. I will continue to use Instagram and Twitter and I may also attempt to re-boot my Facebook page, as I can also link my Instagram with this too.
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